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54

sheer kimono

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.5%) keeps it on the watch list.

Market size 8Growth 75Conversion 6Competition 96Returns 10Price range 81Avg price 87Brand share 92Review moat 22Quality gap 73

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Great43%

top-5 brand share — no brand owns this niche

Avg price

Great$19.72

avg listing price — sweet spot $15–$100

Price range

Great$8.54–$45.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+59.8%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,689.87

avg incumbent reviews — the moat a new listing must climb

Returns

Bad9.1%

return rate — above 5% kills the launch gate

Market size

Bad$30K

$30K/yr · 308K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

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