49
sheer cape
Skip itHigh returns (12.2%) — this niche doesn't clear our bar today.
Review moat
Great119.45avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$18.29avg listing price — sweet spot $15–$100
Price range
Great$9.94–$34.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+16.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 89K searches
Returns
Bad12.2%return rate — above 5% kills the launch gate