35
sheep onesie
Skip itHigh returns (17.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.01avg listing price — sweet spot $15–$100
Price range
Incredible$21.12–$36.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good649.19avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 47K searches
Returns
Bad17.4%return rate — above 5% kills the launch gate
Signals High Returns