41
shamrock pin
Skip itSoft demand (-89.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great145.06avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Avg price
Okay$9.49avg listing price — sweet spot $15–$100
Price range
Okay$1.58–$19.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 90K searches
Growth
Bad-89.8%90-day search growth — must beat 0% to launch