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shamrock decorations
Skip itSoft demand (-95.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$5.56–$52.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.03avg listing price — sweet spot $15–$100
Review moat
Good665.92avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 141K searches
Growth
Bad-95.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand