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sexy maxi dress
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but high returns (25.6%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Avg price
Incredible$34.87avg listing price — sweet spot $15–$100
Price range
Great$13.45–$107.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,072.52avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 628K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad25.6%return rate — above 5% kills the launch gate