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sexy mask
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great377.46avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Avg price
Okay$10.04avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Okay4.7%return rate — above 5% kills the launch gate
Competition
Bad78%top-5 click share — a locked-up shelf
Price range
Bad$5.89–$16.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 291K searches
Signals Low Review Barrier