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sexy bikini
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but high returns (13.7%) keeps it on the watch list.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$26.53avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.93–$35.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+51.7%90-day search growth — must beat 0% to launch
Review moat
Good1,184.46avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 1.0M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad13.7%return rate — above 5% kills the launch gate