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seven shirt
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Review moat
Great277.03avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.79avg listing price — sweet spot $15–$100
Price range
Good$8.57–$22.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad7.3%return rate — above 5% kills the launch gate
Market size
Bad$17K$17K/yr · 72K searches
Signals High Returns