60
sequin skirt
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$27.57avg listing price — sweet spot $15–$100
Price range
Great$7.40–$71.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great290.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$521K$521K/yr · 4.3M searches
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad23.4%return rate — above 5% kills the launch gate
Signals High Returns