60
sequin shorts
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Review moat
Incredible94.95avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$24.28avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$11.05–$37.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+40.4%90-day search growth — must beat 0% to launch
Market size
Okay$138K$138K/yr · 1.5M searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad24.7%return rate — above 5% kills the launch gate