35
scuba hoodie dupes
Skip itSoft demand (-53.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Incredible$35.45avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,733.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$12.09–$287.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$41K$41K/yr · 410K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-53.7%90-day search growth — must beat 0% to launch
Returns
Bad14.1%return rate — above 5% kills the launch gate
Signals High Returns