28
scrub vest
Skip itHigh returns (12.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.48avg listing price — sweet spot $15–$100
Price range
Incredible$19.89–$46.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good945avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$54K$54K/yr · 549K searches
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad12.3%return rate — above 5% kills the launch gate