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scooby doo costume
Worth a lookShows a sweet-spot price point ($35.20 avg), but high returns (13.2%) keeps it on the watch list.
Avg price
Incredible$35.20avg listing price — sweet spot $15–$100
Price range
Great$9.80–$69.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Review moat
Great327.1avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.6%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$209K$209K/yr · 849K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad13.2%return rate — above 5% kills the launch gate
Signals High Returns