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39

scarecrow costume kids

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High returns (10.9%) — this niche doesn't clear our bar today.

Market size 8Growth 16Conversion 12Competition 70Returns 4Price range 89Avg price 95Brand share 49Review moat 88Quality gap 48

Avg price

Incredible$25.39

avg listing price — sweet spot $15–$100

Price range

Great$11.91–$55.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great249.94

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$34K

$34K/yr · 140K searches

Returns

Bad10.9%

return rate — above 5% kills the launch gate

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