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51

satin midi skirt

Worth a look

Shows a sweet-spot price point ($27.20 avg), but high returns (23.5%) keeps it on the watch list.

Market size 47Growth 23Conversion 9Competition 88Returns 0Price range 95Avg price 95Brand share 70Review moat 67Quality gap 68

Avg price

Incredible$27.20

avg listing price — sweet spot $15–$100

Price range

Incredible$16.32–$49.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great27%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good831.81

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$252K

$252K/yr · 1.3M searches

Growth

Bad-4.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad23.5%

return rate — above 5% kills the launch gate

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