48
sapphire ring
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible$44.70avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Good605.02avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$6.06–$304.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$100K$100K/yr · 1.0M searches
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Returns
Bad8.9%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale