20
santa earrings
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Review moat
Okay2,222.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.26avg listing price — sweet spot $15–$100
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 70K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.58–$7.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier