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sally tights
Skip itHigh returns (14.9%) — this niche doesn't clear our bar today.
Review moat
Great362.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.91avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Price range
Good$8.73–$21.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 40K searches
Returns
Bad14.9%return rate — above 5% kills the launch gate
Signals High Returns