Skip to content
44

sage green shirt men

Skip it

High returns (10.7%) — this niche doesn't clear our bar today.

Market size 15Growth 52Conversion 20Competition 76Returns 5Price range 88Avg price 85Brand share 37Review moat 37Quality gap 55

Price range

Great$13.79–$27.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.85

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+23.1%

90-day search growth — must beat 0% to launch

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,783.28

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$59K

$59K/yr · 191K searches

Returns

Bad10.7%

return rate — above 5% kills the launch gate

Trend