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sage green maxi dress
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but high returns (25.4%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$44.94avg listing price — sweet spot $15–$100
Price range
Great$15.40–$113.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Review moat
Good1,169.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad$57K$57K/yr · 741K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad25.4%return rate — above 5% kills the launch gate