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ruth bader ginsburg costume
Skip itHigh returns (12.0%) — this niche doesn't clear our bar today.
Review moat
Great162.87avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.46avg listing price — sweet spot $15–$100
Price range
Great$7.81–$39.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 27K searches
Returns
Bad12.0%return rate — above 5% kills the launch gate