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runsie
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.89avg listing price — sweet spot $15–$100
Price range
Great$9.76–$88.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+94.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,055.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad$20K$20K/yr · 212K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.6%return rate — above 5% kills the launch gate