53
rumi sword
Worth a lookShows beatable incumbent ratings (3.6★), but soft demand (-30.4% this quarter) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible45.24avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$27.85avg listing price — sweet spot $15–$100
Price range
Great$11.67–$43.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$583K$583K/yr · 872K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.4%90-day search growth — must beat 0% to launch