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royal blue dresses
Worth a lookShows a fragmented shelf (top 5 take 5% of clicks), but high returns (22.9%) keeps it on the watch list.
Competition
Incredible5%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$38.68avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Review moat
Okay1,884.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$94K$94K/yr · 1.2M searches
Price range
Bad$9.26–$372.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad22.9%return rate — above 5% kills the launch gate