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royal blue baseball belt
Skip itSoft demand (-19.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.28avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$5.70–$24.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,599.47avg incumbent reviews — the moat a new listing must climb
Market size
Okay$107K$107K/yr · 73K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.5%90-day search growth — must beat 0% to launch