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route 66
Worth a lookShows low returns (1.5%), but a small market ($62K/yr) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great421.21avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.35avg listing price — sweet spot $15–$100
Growth
Good+58.7%90-day search growth — must beat 0% to launch
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$8.03–$28.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$62K$62K/yr · 138K searches
Signals Low Review Barrier