45
rosetta fairy costume
Skip itHigh returns (12.3%) — this niche doesn't clear our bar today.
Review moat
Great164avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.58–$48.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.66avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 135K searches
Returns
Bad12.3%return rate — above 5% kills the launch gate
Signals High Returns