38
rope chain
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Avg price
Great$22.27avg listing price — sweet spot $15–$100
Price range
Great$8.73–$53.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$175K$175K/yr · 662K searches
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad4,187.53avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Competition
Bad73%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Signals High Returns