46
rolling garment bag
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Market size
Great$925K$925K/yr · 1.0M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$161.78avg listing price — sweet spot $15–$100
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,988.99avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.4%return rate — above 5% kills the launch gate
Price range
Bad$41.84–$760.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand