Skip to content
36

roger rabbit costume

Skip it

A small market ($8K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 21Conversion 7Competition 27Returns 18Price range 86Avg price 95Brand share 57Review moat 71Quality gap 78

Avg price

Incredible$28.86

avg listing price — sweet spot $15–$100

Price range

Great$7.96–$67.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good678.29

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-7.4%

90-day search growth — must beat 0% to launch

Returns

Bad7.0%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$8K

$8K/yr · 52K searches

Search terms