31
rock paper scissors costume
Skip itSoft demand (-37.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible32.86avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$28.17avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$0.10–$62.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$43K$43K/yr · 59K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Returns
Bad10.0%return rate — above 5% kills the launch gate
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf