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robber mask
Skip itPrices mostly outside the sweet spot ($5.19–$10.10) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Bad7,654.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad$7.79avg listing price — sweet spot $15–$100
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 110K searches
Price range
Bad$5.19–$10.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier