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robber costume
Skip itHigh returns (11.2%) — this niche doesn't clear our bar today.
Review moat
Great139.13avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.17avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.69–$22.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$84K$84K/yr · 395K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
Returns
Bad11.2%return rate — above 5% kills the launch gate