62
rings
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Market size
Great$1.7M$1.7M/yr · 14.9M searches
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$17.27avg listing price — sweet spot $15–$100
Price range
Good$6.71–$128.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,612.82avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale