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rick and morty hoodie

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A small market ($8K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 8Conversion 4Competition 84Returns 82Price range 83Avg price 95Brand share 40Review moat 89Quality gap 37

Avg price

Incredible$30.40

avg listing price — sweet spot $15–$100

Review moat

Great210.76

avg incumbent reviews — the moat a new listing must climb

Competition

Great31%

top-5 click share — an open shelf

Price range

Great$10.05–$44.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-33.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$8K

$8K/yr · 88K searches

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