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rhinestone shirt
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but high returns (14.9%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$25.43avg listing price — sweet spot $15–$100
Price range
Great$6.63–$88.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great351.38avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 380K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad14.9%return rate — above 5% kills the launch gate