50
rhinestone belt
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but high returns (13.0%) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Great458.68avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.32avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.76–$27.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$179K$179K/yr · 1.0M searches
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad13.0%return rate — above 5% kills the launch gate