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35

rfid blocker

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A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 41Conversion 50Competition 19Returns 91Price range 29Avg price 42Brand share 35Review moat 16Quality gap 23

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.01

avg listing price — sweet spot $15–$100

Growth

Okay+12.6%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Price range

Okay$4.85–$19.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Review moat

Bad20,370.83

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$35K

$35K/yr · 81K searches

Search terms