Skip to content
52

retro socks

Worth a look

Shows a fragmented shelf (top 5 take 28% of clicks), but a small market ($85K/yr) keeps it on the watch list.

Market size 21Growth 33Conversion 38Competition 87Returns 66Price range 52Avg price 64Brand share 85Review moat 42Quality gap 42

Competition

Great28%

top-5 click share — an open shelf

Brand share

Great50%

top-5 brand share — no brand owns this niche

Returns

Good2.4%

return rate — above 5% kills the launch gate

Avg price

Good$13.64

avg listing price — sweet spot $15–$100

Price range

Good$6.72–$24.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,303.19

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+6.3%

90-day search growth — must beat 0% to launch

Market size

Bad$85K

$85K/yr · 205K searches

Trend