54
remember everyone deployed shirt
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but soft demand (-23.5% this quarter) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$19.31avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$8.35–$44.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great435.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$66K$66K/yr · 242K searches
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand