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red wig for kids
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.60avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.49–$24.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,067.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Returns
Bad9.8%return rate — above 5% kills the launch gate
Market size
Bad$18K$18K/yr · 30K searches