40
red veil
Skip itHigh returns (13.0%) — this niche doesn't clear our bar today.
Avg price
Great$16.14avg listing price — sweet spot $15–$100
Price range
Great$6.77–$45.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good510.1avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 85K searches
Returns
Bad13.0%return rate — above 5% kills the launch gate