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red trench coat for women
Skip itSoft demand (-76.4% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$24.27–$70.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$48.19avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,284.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad$24K$24K/yr · 313K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-76.4%90-day search growth — must beat 0% to launch
Returns
Bad24.1%return rate — above 5% kills the launch gate