37
red toddler shirt
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$17.14avg listing price — sweet spot $15–$100
Price range
Great$8.16–$38.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good673.04avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 234K searches
Signals High Returns