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red sweatband
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Growth
Great+63.8%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Okay$5.90–$23.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.64avg listing price — sweet spot $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,879.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad$32K$32K/yr · 26K searches