47
red striped tie
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good664.38avg incumbent reviews — the moat a new listing must climb
Growth
Good+38.8%90-day search growth — must beat 0% to launch
Price range
Good$7.71–$23.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.36avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.4%return rate — above 5% kills the launch gate
Market size
Bad$20K$20K/yr · 54K searches