42
red sash
Skip itPrices mostly outside the sweet spot ($4.86–$14.79) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Great416.23avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Avg price
Okay$9.18avg listing price — sweet spot $15–$100
Market size
Bad$24K$24K/yr · 44K searches
Returns
Bad11.7%return rate — above 5% kills the launch gate
Price range
Bad$4.86–$14.79cheapest to priciest tracked listing — scored on the share inside $15–$100