52
red outfits for women
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but high returns (18.6%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.92avg listing price — sweet spot $15–$100
Price range
Great$11.86–$52.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,377.08avg incumbent reviews — the moat a new listing must climb
Market size
Okay$152K$152K/yr · 1.9M searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad18.6%return rate — above 5% kills the launch gate