57
red mini skirt
Worth a lookShows a sweet-spot price point ($22.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$22.69avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$10.13–$44.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$558K$558K/yr · 3.6M searches
Growth
Good+36.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,844.06avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad14.5%return rate — above 5% kills the launch gate
Signals High Returns